In the Quran, the holy book and guide for all Muslims, there exists verses that call for Muslims to seek provisions that are ‘halalan toyibban’. The English equivalent for this phrase would mean lawful and wholesome. Therefore, halal is actually about everything from the food we consume to the businesses we conduct to the transactions we perform in our daily lives. Halal is an all encompassing concept which encourages a Muslim to seek and use products, ventures and services that promote cleanliness in all aspects of a person’s - that a product or service is safe for consumption, produced in a clean environment and health.

Hence, Halal certified products or services can provides assurance to all Muslim consumers on the Halal status of the certified products through labelling of the Halal logo. Halal Certification is recognition that the products are permissible under Islamic Law. To the non-Muslims, Halal products are quality products.

The interest and demand for Halal-certified products and services continues to increase across global markets, making Halal not just a religious obligation, but also a powerful market force.

With a consumer base of 2 billion Muslims world-wide, and with its strong cross-over potential becoming apparent, Halal is emerging as the standard of choice for consumers and manufacturers in many parts of the world.

With per capita expenditure on food and beverages consistently on the rise, especially throughout the Muslim world, the estimated market value for Halal products has reached to several hundred billion USD annually.

With the recent interest in Halal healthcare, including personal hygiene and cosmetic products, the overall Halal market value is expected to rise even further.

For many producers, the conversion to Halal-only production makes good economic sense, for both meat and non-meat product ranges.

The powerful Islamic financial sector is now beginning a synergistic convergence with the Halal market, forming the basis of a new Halal market economy.

With more and more funds looking for Shariah-compliant investment opportunities, several major Islamic financial institutions are now becoming actively involved in the emerging Halal sector.

There is great potential for developing and promoting Halal products and services in the global market:

• The world Muslim population is about 1.84 billion in year 2007 and estimated by 2010, the global Muslim population will be approximately 3.0 billion;
• Halal products and services are also gaining increasing acceptability among non-Muslim;
• The global value in trade for Halal food and non-food products is estimated at USD1.2 trillion annually.
• This market has created interest among food producing countries, both Muslim and non-Muslim.

The Malaysian Government has long been committed towards developing the halal industry, both domestically and internationally. Respected as a modern, peaceful and prosperous Islamic country especially among OIC member countries, Malaysia has the added advantage of becoming an important base for the production if Halal food. The Halal certification in Malaysia is highly recognised and sought after the world over and this naturally enhances the market potential for food products from Malaysia.

Being traders for generations, most Malaysian Halal producers have excelled in regional and international markets. All these factors make Malaysia an attractive venue for foreign investors seeking joint-venture partners from the Halal sector. Specialised Halal Industrial Parks designated for high tech and modern factories to process and manufacture consumable products offer investors a one-stop consultation centre.

The global Halal Industry is the fastest growing economy in international trade and it is projected to reach USD2.1 trillion by 2015. The key to the future success of buyers and suppliers is the ability to market and sell products globally, and to import and export efficiently. According to WTO and UN Centre for Trade Facilitation and e-Commerce, the complexities of international trade can add as much as 15% to the landed cost of a product. Other major barriers and limitation of traditional marketing and trading including the following:

• cross-national differences
• demographics
• Costly & time consuming searching buyers or sellers
• Restricted of the potential customer base

The growing usage of the internet has made online e-marketplaces to be a key for successful business in sourcing and securing trade leads. Internet-enabled trade offer the following advantages compared to traditional marketing and trading:

• Provide an efficient, trusted platform to buy or sell products & services
• Remove geographical barriers for supplier & buyers around the world
• Easily connecting to the suitable suppliers or buyers
• Interactive access to the standardised format & organised information
• Convenient & easy-to-use interface
• Fastest tool to manage customer relationships and trade information.
• Conduct efficient online sourcing 24 hours a day, seven days a week

The world Muslim population is approaching 1.84 billion people. Muslims are expected to account for 30% of the world's population by 2025.

Interested merchant who wish to join DagangHalal.com to promote or sell halal certified products and services can:

• Visit DagangHalal Worth-for-Value Packages section to know more about the membership & package details.
• Interest to become DagangHalal merchant, Sign Up Now!

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